Retail Management : A Strategic Approach  (Paperback)

Retail Management : A Strategic Approach is a book that is tailored to suit the requirements of undergraduate and postgraduate courses in retail management. In this book, the readers are provided with insight into the way retailers plan, so as to cope with the present-day retail environment. Through the course of this book, some of the topics covered by the authors include retail life cycle, integrating and controlling strategy, merchandise management, location planning, and the factors that play a key role in retail business. From the start of this book, the readers are guided through a six-step guide to developing, and implementing a retail strategy.

Retail Management : A Strategic Approach has been divided into eight parts, each of which cover several different aspects of Retail Management. Some of the chapters in this book include Retail Organization And Human Resource Management, Operations Management: Operational Dimensions, Building And Sustaining Relationships In Retailing, Establishing And Maintaining A Retail Image, Financial Merchandise Management, Information Gathering And Processing In Retailing, Integrating And Controlling The Retail Strategy, Web, Nonstore-Based And Other Forms Of Nontraditional Retailing, Operations Management: Financial Dimensions, and many more .

Through the course of this book, the readers are enlightened on the impact of retailing in the millennium. The book also has 30 short and 8 comprehensive case studies, and with topics like Netflix: Competing in a Tough Marketplace, and The Digital Savvy Consumer After reading this book, the readers will be able to understand the goals, mission, control mechanisms, and overall activities needed for a successful retail strategy.