clearence-full-logo

Ends in

00 : Days
00 : Hrs
00 : Min
00 Sec
মার্কেটিং ফর হসপিটালিটি এ্যান্ড ট্যুরিজম

6th Edition, 2014

superdeal-logo

চলবে ৩১ ডিসেম্বর পর্যন্ত

00 : 00 : 00 : 00

মার্কেটিং ফর হসপিটালিটি এ্যান্ড ট্যুরিজম (Paperback)

1 Rating  |  No Review

TK. 1,260

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

কমিয়ে দেখুন
tag_icon

সময় বাড়লো ক্লিয়ারেন্স সেল অফারের! বইয়ে ৭০% ও পণ্যে ৭৮% পর্যন্ত ছাড়!

book-icon

Cash On Delivery

mponey-icon

7 Days Happy Return

Frequently Bought Together

Similar Category eBooks

বইটই

Product Specification & Summary

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends and hands-on application assignments.

Table of Contents
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of hospitality and Tourism Marketing
3. The Marketing Environment
4. The Role of Marketing in Strategic Planning
5. Marketing Information Systems and Marketing Research
6. Consumer markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
9. Designing and Managing Products
10. Internal marketing
11. Pricing Products: Pricing Considerations, Approaches, and Strategy
12. Distribution Channels
13. Promoting Products: Communication and Promotion Policy and Advertising
14. Promoting Products: Public Relations and Sales Promotion
15. Professional Sales
16. Direct and Online Marketing: Building Customer Relationships
17. Destination Marketing
18. Next Year's Marketing Plan
Title মার্কেটিং ফর হসপিটালিটি এ্যান্ড ট্যুরিজম
Author
Publisher
ISBN 9789332518278
Edition 6th Edition, 2014
Number of Pages 634
Country India
Language English

Sponsored Products Related To This Item

Reviews and Ratings

5.0

1 Rating and 0 Review

sort icon

Product Q/A

Have a question regarding the product? Ask Us

Show more Question(s)

Customers Also Bought

loading

Similar Category Best Selling Books

prize book-reading point
Superstore
Up To 65% Off
Recently Viewed
cash

Cash on delivery

Pay cash at your doorstep

service

Delivery

All over Bangladesh

return

Happy return

7 days return facility

0 Item(s)

Subtotal:

Customers Also Bought

Are you sure to remove this from bookshelf?

Write a Review

মার্কেটিং ফর হসপিটালিটি এ্যান্ড ট্যুরিজম

Philip Kotler

৳ 1,260 ৳1260.0

Please rate this product