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| Title | Principles of Marketing, 19th Edition |
| Author | Philip Kotler , Gary Armstrong , Prafulla Agnihotri , Sridhar Balasubramanian |
| Publisher | Pearson Education (India) |
| ISBN | 9789357055215 |
| Edition | 12 July 2023 |
| Number of Pages | 736 |
| Country | India |
| Language | English |
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