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Marketer's Toolkit : The 10 Strategies You Need to Succeed (Paperback)

Harvard Business Review Press

Total: TK. 2,064

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2011

Marketer's Toolkit : The 10 Strategies You Need to Succeed (Paperback)

by Harvard Business Review Press

Category: Department of Marketing

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TK. 2,064

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"Marketer's Toolkit : The 10 Strategies You Need to Succeed" Back Cover of The Book:
In today's competitive, customer-driven world, marketing is everyone's job-whether you work in manufacturing or sales, management or engineering. This hands-on guide covers the essential topics and tools every business person needs to understand and utilize in order to win and keep customers. By exploring fundamental concepts like aligning business and marketing strategy and cutting-edge ideas in the areas of branding, differentiation, pricing, and Internet marketing, Marketer's Toolkit shows readers how to:
• Target high-potential customer segments
• Size up competitors
• Allocate marketing resources wisely
• Develop and execute effective marketing plans

Title	Marketer's Toolkit : The 10 Strategies You Need to Succeed
Author	Harvard Business Review Press
Publisher	Harvard Business School Press (India)
ISBN	9781591397625
Edition	2011
Number of Pages	229
Country	India
Language	English