"-Our late founder, Mr. Jaman Shah, first established Jaico as a book distribution company in 1946. Sensing that independence was around the corner, he aptly named his company Jaico (“Jai” means victory in Hindi). He then saw a significant demand for affordable books in the developing nation and initiated Jaico’s own publishing program to meet the need. His enduring vision continues to guide us as we strive to transform and elevate the lives of our readers. Jaico was India’s first publisher of paperback books in the English language. Self-help, religion and philosophy, mind/body/spirit, and business titles form the cornerstone of our non-fiction list. We also offer an exciting range of current affairs, history, biography, art and architecture, travel, and popular science books. Our expanding fiction list showcases a host of fresh voices with a special focus on mythological and historical fiction, fantasy, crime, and thrillers. Jaico has published a range of world-transforming authors such as Robin Sharma, Sadhguru, Osho, the Dalai Lama, Deepak Chopra, Eknath Easwaran, Devdutt Pattanaik, Radhakrishnan Pillai, Morgan Housel, Napoleon Hill, John Maxwell, Brian Tracy, and Stephen Hawking. In addition, Jaico’s translations division publishes select bestselling titles in over ten regional languages including Gujarati, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu. These include titles from renowned national and international authors like Sudha Murthy, Gaur Gopal Das, Swami Mukundananda, Jay Shetty, and Jeff Keller."
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