Jothashilpa has started its journey for enhancement of arts practices in Bangladesh with a sustainable approach towards community engagement and development. Jothashilpa has been working as a melting pot where various categories of arts (such as fine art, folk art, native art, crafts etc.) are being juxtaposed and together they create a new art language.
Jothashilpa is a Bengali word which means ‘proper art’ or ‘applied art’. Sometimes it is also used to connote ‘synonymous of art’. Jothashipla believes that art is very integral part of life and society. So, they have been working with special focus on living styles of human beings and aesthetic senses which emerge from everyday life practices in society. In this journey artists and artisan communities are core engine behind all their activities and work for bridging these communities effectively with a viable patron base. And also facilitate the continuation of their practices through research, documentation, promotion and knowledge sharing.